PMI said the new ZYN portfolio reveal at Dubai Airport signifies a momentous step in its smoke-free journey.

Philip Morris International (PMI) Global Travel Retail (GTR) has introduced revamped ZYN nicotine pouches at one of the world’s major travel hubs, Dubai Airport.

“As a key driver of PMI’s smoke-free transformation, PMI Global Travel Retail continues to champion PMI’s Smoke-Free Portfolio with retail excellence across the globe.” said Beste Ermaner, Vice President PMI Global Travel Retail.

Ermaner continued: “Together with our partners, we are accelerating positive social change and the shift toward better smoke-free alternatives. ZYN is a testament to our commitment of providing legal age nicotine users a diverse portfolio that caters to their evolving preferences.

With the launch of revamped ZYN nicotine pouches, PMI GTR has unveiled a new ZYN promotional zone at Dubai Airport.

This dedicated space expresses the latest ZYN design and new product range, guiding legal age nicotine users with tailored information on the category, brand, and product understanding.

The new zone boosts ZYN’s brand visibility and presence in one of the world’s busiest airports, providing an engaging brand experience for legal age smoker travellers.

“PMI’s ambition is to generate more than two-thirds of its net revenues from smoke-free products by 2030. ZYN is already contributing significantly to this effort and supports PMI’s ambition to accelerate the end of smoking,” said Ermaner, who continued: “ZYN is the number one nicotine pouch brand worldwide, currently available in over 35 markets globally and in 24 Global Travel Retail locations.

As a pioneer and leader in the category, the revamped ZYN portfolio, including the new 1.5mg nicotine pouches, reflects PMI’s strategy to address the unmet needs of legal age smokers seeking smoke-free alternatives that are free of tobacco leaf.”

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