Lifestyle brand Porsche Design is showcasing its eyewear collection in a high-profile promotion and 360-degree campaign with Beirut Duty Free at Beirut-Rafic Hariri International Airport.

The stand-alone display demonstrates the brand’s designs in a space which the company says instantly grabs the attention of passing customers.

At the forefront of the campaign is Porsche Design’s eyewear ambassador, Hollywood star and motor sports enthusiast Patrick Dempsey.

EYE-CATCHING SHELF UNITS

The shelf units highlight Porsche Design’s PAC assortment for travelling shoppers and draw attention to the brand’s January 2021 launch. This includes the P’8928 model which pays homage to the original P’8478 model, created by Professor Ferdinand Alexander Porsche in 1978.

Running for one month, the promotion started in April and is supported by a 360-degree campaign, which engages shoppers across physical and digital touchpoints.

Staff in the store are also engaged through a selling incentive which drives customer interaction and increases engagement.

Rodenstock Sales Manager, Global Travel Retail, Rebecca Rauner said: “This high-profile activation perfectly highlights why Porsche Design is a leader in stylish and eye-catching eyewear delivered with great precision and a high-level of innovation. We are delighted to bring the brand to life for shoppers at Beirut Duty Free.

“Along with our eyewear ambassador Patrick Dempsey, we know that a fashionable pair of sunglasses can be the ultimate fashion accessory. This is why the category will play such a key role in helping the travel retail sector to recover as travellers return.”