Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Prizes up for grabs at VR-led activation as QDF backs major tennis events
By Luke Barras-hill |
Qatar Total Open will take place from 13-18 February and Qatar ExxonMobil Open from 20-25 February at the Khalifa International Tennis and Squash Complex in Doha.
Qatar Duty Free (QDF) is hosting a booth with a VR tennis game for fans after announcing its sponsorship of the Qatar Women’s Total Open 2023 and the Qatar Men’s ExxonMobil Open 2023 Tennis Tournaments.
Participants can swing their rackets on a replica of the central court at the Khalifa International Tennis & Squash Complex in Doha, with the highest scores taking daily prizes.
In a statement, QDF says that in sponsoring the Women’s Tennis Association (WTA) and men’s Association of Tennis Professionals (ATP) tennis events, the travel retailer confirms its commitment to supporting international world-class sporting events in Qatar.
Thabet Musleh, Vice President QDF, said: “Sports is an important part of the identity of Qatar Duty Free. We have been sponsoring the ATP Tennis tournaments for many years, and it is always a pleasure to continue this partnership.
“Last year, Qatar Duty Free played an integral role during the FIFA World Cup Tournament. This year, we are excited to continue our commitment to supporting sports in Qatar by participating in the ATP tournaments.
“We wish all the players in both the Qatar Total Open & Qatar ExxonMobil Open tournaments an enjoyable competition, and look forward to taking part in this world-class championship.”
QDF was named official retail partner of the FIFA World Cup Qatar 2022, a tournament which coincided with the terminal expansion at Hamad International Airport and home to a raft of new retail and F&B shops.
This year, QDF will reaffirm its long-standing partnership with the Qatar Golf Association by sponsoring the 26th Edition of the Annual 2023 Commercial Bank Qatar Masters.
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