Rocco Pacchioni, International Managing Director, Puressentiel.

Puressentiel is an official sponsor of the upcoming MEADFA conference, which will take place on 19-20 November, and as such will have stand at the Phoenicia Hotel where it will present its new travel retail concept.

The company, which manufactures aromatherapy, well-being and beauty products using natural ingredients which are ‘safe’ and easy to use, is already present in the Middle East, with listings in Lebanon, Qatar and UAE.

The new travel retail concept incorporates specific dedicated fixtures, which meet airport requirements, along with an assortment of travel retail kits, based on the brand’s best sellers.

TRBusiness was given a sneak preview of some of the TR exclusive products at the recent TFWA World Exhibition & Conference in Cannes last month.

A FAMILY BUSINESS

It was there where TRBusiness met Rocco Pacchioni – son of the company owners and International Managing Director – who said Puressentiel had enjoyed many successful meetings in the South of France.

The company, which was founded in 2005 by husband and wife partnership Isabelle and Marco Pacchioni is still very much a family business.

“Working with scientists (botanists, engineers, aromatherapists, experts…), we create innovative, effective, safe and easy to use products for everyone’s well-being, beauty and overall wellness,” says the company

“Today, Puressentiel offers a range of more than 250 products [for] which efficacy and tolerance have been proven by more than 300 studies and tests.”

According to Puressentiel, it is ‘aromatherapy’s European leader in pharmacy’ retail, with a 30% market share and it made €80m (turnover) in 2016.

The company’s laboratory serves distribution in 80 countries and makes use of 200 collaborators worldwide.