Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Qatar Duty Free and Assouline introduce Travel Series Kiosk at Hamad
By Trbusiness Editor |
The concept is a first for both companies.
Qatar Duty Free and luxury publisher Assouline have unveiled a Travel Series Kiosk at Hamad International Airport. A first for both companies, the concept aims to bring Assouline’s Travel Series collections directly to the heart of the travel hub.
Strategically located above Hamad International Airport’s Orchard, the Assouline Travel Series Kiosk is dressed in the brand’s signature red, and anchored by oversized book spines from the Travel Series collection.
The kiosk offers passengers a selection of books, candles, totes and travel-inspired gifts, all chosen to “celebrate a sense of discovery, culture, and elegance that resonates with explorers from around the world”.
Qatar Airways Group Chief Retail & Hospitality Officer Thabet Musleh commented: “We are delighted to be working with Assouline to unveil the first Travel Series Kiosk concept.
“With its remarkable facade and inspiring travel collections inside, the store is designed to spark a sense of adventure with our passengers, while offering them another world-first concept to discover on their journey through Hamad International Airport.”
The kiosk offers passengers a selection of books, candles, totes and travel-inspired gifts.
Assouline Co-Founder Prosper Assouline noted: “The first time I was shown Hamad International Airport, I was dazzled: a city within a city that never sleeps, opening onto every destination in the world.
“Bringing our ‘Travel Series’ kiosk here felt inevitable. It is the very DNA of our Travel collection: to journey across the world without ever leaving home.”
Founded in Paris in 1994 by Prosper and Martine Assouline, Assouline has published over 2,000 titles in five main collections, along with special editions. The company also offers home fragrances and unique library accessories. Assouline’s roster of collaborators includes some of the world’s most respected brands, artists, photographers, writers, and designers.
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