Deymonnaz brings over 20 years of marketing expertise across multiple industries to the QDF team.

Qatar Duty Free’s latest appointment is Augusto Deymonnaz, who joins the travel retailer as VP Marketing and Communications.

Qatar Duty Free (QDF) announced today the appointment of Augusto Deymonnaz as its new Vice President of Marketing and Communications.

Deymonnaz will be responsible for developing and deploying QDF’s marketing and communication strategy and aligning with the company’s brand vision.

QDF added it hopes he will bring fresh and innovative marketing ideas and insights, with a primary focus on creative, trade marketing, events & sponsorships and corporate communications, ensuring QDF’s continued presence and strength in the travel retail sector.

Deymonnaz  has spent 16 years in travel retail core marketing, holding marketing management positions in retail organisations including Avolta and Interbaires, where he was based in Switzerland and Argentina.

During this time, Deymonnaz drove the development and execution of marketing strategies to enhance passenger experiences across multiple airports, focusing on brand elevation, strategic sponsorships, promotions and tactical activations within travel retail.

Thabet Musleh, newly minted as Chief Retail and Hospitality Officer for Qatar Airways Group, commented: “I’m excited to welcome Augusto Deymonnaz to the QDF leadership team. His strong background in retail marketing and communications will be incredibly valuable to our business as we continue enhancing QDF’s visibility and messaging to customers, brand partners and stakeholders.

I’m confident in Augusto’s leadership and ability to cement QDF’s status as a top industry leader.”

Deymonnaz joins the ranks of multiple new senior leadership appointments at Qatar Duty Free within the past year, including Przemyslaw Lesniak, Grant Fleming, Nuno Moreira, Stuart Barnard and Garrett Coogan.

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