In partnership with Qatar National Tourism Council (QNTC) and Qatar Airways, Qatar Duty Free (QDF) and L’Oréal Travel Retail Europe Middle East Africa India (TREMEAI) officially opened a Lancôme pop-up store at a Chinese New Year themed opening ceremony at the Hamad International Airport (HIA) today (22 January).

 

Located at the heart of HIA, the Lancôme pop-up features the Lancôme’s recognisable ‘O’ and will offer the popular Advanced Genefique Serum in a limited edition red bottle.

 

In addition to the Lancôme pop-up, L’Oréal TREMEAI has also recently opened a new Giorgio Armani store with a focus on Si Passione Intense fragrances and Armani/Privé.

 

The opening of the pop-up store was held under the banner of the fourth edition of the Shop Qatar festival, currently taking place until 31 January 2020 in various shopping malls across Doha.

 

‘OUR OFFER IS NOT TO BE MISSED’ SAYS AL BAKER

This year, a week-long celebration of Chinese New Year will take place during the penultimate week of the festival and, to mark this, the official launch event of the Lancôme pop-up featured Chinese décor and entertainment including a lion dance, red and gold colour scheme, and traditional lanterns.

HE Zhou Jian, Chinese Ambassador to the State of Qatar, was the guest of honour at the opening ceremony, which was hosted by Qatar Airways Group Chief Executive and Secretary General of QNTC, HE Akbar Al Baker; HIA Chief Operating Officer, Engr. Badr Mohammed Al Meer; and Qatar Duty Free Vice President Operations, Thabet Musleh. L’Oréal Travel Retail Middle East India General Manager, Sebastien Colon, was also in attendance.

 

HE Akbar Al Baker said: “We decided to combine the opening of our new, exclusive Lancôme Pop-Up at Hamad International Airport with Shop Qatar’s Chinese New Year celebrations to demonstrate our commitment to welcoming even more passengers from China to Qatar this year.

 

“Qatar has a huge amount to offer to passengers from around the world, and our growing duty free retail offer at the airport is not to be missed.”

 

L’Oréal TREMEAI General Manager, Gianguido Bianco, said: “We are super happy and proud to launch our unique pop-up for Lancôme, the number one luxury beauty brand worldwide, in Doha during Chinese New Year, exclusively developed for Qatar Duty Free.

 

MAXIMISING DRIVE-TO-STORE

“L’Oréal Travel Retail partnered with Qatar Duty Free to create this immersive and disruptive brand experience, showcasing all axes – to cater to all passengers – in line with our spirit of beauty for all travellers.

 

“Lancôme has created this engaging and interactive experience where the traveller can experience a magical journey with multiple animations, in particular, sending personalised wishes on a digital screen.

 

“Together with this unique experiential podium, we are leveraging fully the power of digital media to have a complete offline and online experience, to maximise the drive-to-store effect within Hamad International Airport.”

 

Musleh said: “Every year we honour our Chinese passengers with a Chinese New Year themed podium.

 

“This year, Qatar Duty Free is delighted to reveal this beautifully designed pop-up by Lancôme and we invite passengers to come to discover their fantastic products and Chinese New Year themed gifts.

 

“L’Oréal is an important brand partner of QDF and we are delighted to collaborate with them to create immersive experiences for our customers here at our home Hamad International Airport.”

 

As part of Shop Qatar’s Chinese New Year celebrations, Qatar Duty Free is also offering a 20 20% off discount on purchases of US$200 and above, terms and conditions apply.

 

“In addition, customers will receive invitations in a red envelop offering a free flash makeup session and exclusive gifts.