The Piaget Possession pop-up at DOH.

Qatar Duty Free (QDF) has unveiled a 74 sqm pop-up with Piaget, featuring the latest gold designs from the luxury Swiss jeweller and watchmaker.

The Piaget Possession pop-up is situated on Viale Del Lusso, one of QDF’s premium retail avenues at the heart of Hamad International Airport (DOH), rubbing shoulders with an impressive lineup of fellow luxury brands.

“Our partnership with Piaget represents our shared commitment to providing our passengers with a unique and engaging shopping experience, said Thabet Musleh, Senior Vice President Qatar Duty-Free.

“As we continue expanding our retail offer, our first and foremost priority is our customers and the quality of their experiences.

“Putting passenger experience at the core of our offering, we at QDF choose to collaborate with world-renowned brands, bringing creative and unique ideas that challenge conventions. We aim to offer something for everyone.”

The Piaget Possession pop-up features the latest gold designs from the luxury Swiss jeweller and watchmaker.

The pop-up presents an ‘elevated and unique experience’ for consumers to explore and discover the Piaget brand universe.

A central feature is the Possession table, at which visitors can discover the whole range.

The warm beige colours, mix of textures and innovative pop-up design is said to symbolise the ‘modernity, elegance, and uniqueness’ of the jewellery collection.

The pop-up boasts a central location on QDF’s renowned Viale Del Lusso shopping avenue.

Piaget Possession is characterised by an ‘elegant yet playful and free design’, with pieces inspired by Palace Décor, a Piaget signature adornment first introduced in 1961.

“In this pop-up, craftsmanship is the common creative language expressed with our products, our communication, and the retail experience offered,” said Managing Director of Piaget Middle East, Petronille de Parseval.

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