Stone Island’s pop-up in Hamad International Airport.

Qatar Duty Free has unveiled the first-ever Stone Island airport pop-up in the Middle East, expanding its premium fashion portfolio and reinforcing Hamad International Airport’s position as a leading global retail destination.

Located in Concourse B, the new space offers passengers an immersive introduction to the Italian brand’s world of innovation and fabric research. The pop-up presents a comprehensive selection from Stone Island’s main line, alongside the Ghost sub-collection and the brand’s experimental Denim Research programme.

Reflecting Stone Island’s distinctive design language, the pop-up merges industrial materials with refined craftsmanship. The space features the brand’s compass logo set within signature green glass bricks, contrasted with brown cork walls, brushed stainless-steel furniture and soft green carpets. A large LED screen showcases the story of the brand and highlights key pieces from the current collection, creating a retail environment that bridges fashion, function and narrative.

Thabet Musleh, Chief Retail and Hospitality Officer at Qatar Airways, said the opening underscores QDF’s commitment to curating original and aspirational retail experiences.

“We are delighted to launch the first ever Stone Island airport pop-up in the Middle East,” he said. “This opening exemplifies our mission to offer travellers a truly unique and diverse retail environment, with the opportunity to experience new concepts and be inspired on every journey through Hamad International Airport.”

The arrival of Stone Island at Hamad International Airport marks another milestone in QDF’s strategy to deliver a world-class retail mix that caters to diverse global travellers. With its focus on discovery, design and craftsmanship, the pop-up strengthens both Stone Island’s regional presence and QDF’s reputation for innovation in luxury travel retail.

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