Qatar Duty Free signs three-year sponsorship deal for Qatar Grand Prix

By Trbusiness Editor |

Qatar Duty Free Qatar Grand Prix deal

The new three-year sponsorship agreement is effective immediately.

Qatar Duty Free (QDF) has signed a three-year sponsorship agreement with Lusail International Circuit for the Qatar Grand Prix, effective immediately.

The partnership agreement was officially unveiled during a signing ceremony attended by Qatar Duty Free SVP Thabet Musleh and Amro Al Hamad, CEO Lusail International Circuit and Executive Director Qatar Motor and Motorcycle Federation.

As a Founding Partner, QDF will play a pivotal role in enhancing the overall motorsport experience at Lusail International Circuit, a renowned racing venue located in the heart of Lusail City, which has become a hub for motorsport aficionados.

Qatar Duty Free takes pole position

The travel retailer will benefit from global TV coverage, press and online branding during both the Formula 1 Qatar Airways Qatar Grand Prix and MotoGP Qatar Airways Grand Prix of Qatar.

Under the terms of this new agreement, QDF will have the right to use the official F1 and MotoGP brands, and host guests at the circuit during the events.

Musleh commented: “We are truly excited to embark on this incredible journey with Lusail International Circuit. This partnership represents the synergy between two entities committed to delivering excellence in their respective fields.

Qatar Duty Free Qatar Grand prix deal signing

The new partnership deal is signed by Qatar Duty Free SVP Thabet Musleh and Amro Al Hamad, CEO Lusail International Circuit and Executive Director Qatar Motor and Motorcycle Federation.

“Qatar Duty Free is renowned for offering a world-class shopping experience to travellers, and this collaboration allows us to extend that commitment to motorsport enthusiasts who not only visit Lusail International Circuit but also Qatar. Visitors will enjoy many experiences at the fan zones as well as throughout Doha.”

Al Hamad added: “We are looking forward to this partnership to advance our shared vision of creating a unique hospitality experience for our patrons. With this partnership, we aim to elevate the standards of excellence and luxury and provide a unique experience for fans and participating teams.”

READ MORE: Grant Fleming and Nuno Moreira take leadership roles at Qatar Duty Free

READ MORE: TR Sustainability Week: Qatar Duty Free updates on reusable bags initiative

Middle East

MEADFA Conference 2024 ‘heading to Abu Dhabi on 17-19 November’

This year’s Middle East & Africa Duty Free Association (MEADFA) Conference will take...

International

DFWC Q1 2024 KPI Monitor indicates rise in duty free impulse purchases

Impulse purchasing within global duty free is on the rise, according to the latest Duty Free...

Asia & Pacific

Avolta details “bold and ambitious” goals to grow its APAC business

With a number of key developments coming to fruition, including its operations at Wuhan Tianhe...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend