Qatar Duty Free (QDF) has unveiled four new monobrand fashion boutiques at Hamad International Airport (HIA) this month.
Bally, Montblanc, Ralph Lauren and Tag Heuer have revealed to passengers as the holiday season enters into full swing.
Thabet Musleh, Senior Vice President, QDF said: “Remaining at the forefront of the shopper experience is an ongoing journey – one of constant refinement and investment to ensure iconic brands have the ultimate platforms for engagement and storytelling.
“Bally, Montblanc, Ralph Lauren and Tag Heuer are four timeless brands with which we have enjoyed long partnerships. We are delighted to give shoppers at HIA the opportunity to engage with them, particularly during this festive season for an elevated holiday shopping experience in new and improved spaces.”
Swiss luxury brand Bally can be found in a relocated space at Concourse A and offers a wide range of menswear and womenswear.
Travellers are invited to explore the updated retail concept in a more spacious setting as part of a lineup of affordable designer brands at the airport such as Michael Kors and Coach.
Ralph Lauren now has a second location at the south node in Concourse A, with the flagship concept selling apparel and accessories for men, women and children – HIA is reportedly the only airport in the world to boast the luxury brand’s full product range – in a premiumisation drive in travel retail.
A newly renovated Montblanc boutique at HIA features the brand-new NEO Lumiére store concept, which showcases the brand’s collection of fine writing instruments, timepieces, leathergoods and accessories in travel retail.
Located close to the main departures area and Concourse B, the boutique allows travellers the opportunity to explore the craftsmanship of the brand’s broadened multi-category assortment in an expansive area.
The ‘My Mont Blanc’ customisation area allows shoppers to embroider gift tags, adding a personal touch to purchases.
Meanwhile, Tag Heuer has added an upgraded permanent kiosk, accented with striking LED illumination, new merchandising units and an expanded product range.
The space delivers an eye-catching space, replete with a Vintage Porsche in which passengers can discover Swiss watchmaking excellence.