QDF and Hublot open 58sq m boutique in nod to luxury watch enthusiasts

By Luke Barras-hill |

Switzerland’s luxury watch manufacturer Hublot has unveiled a travel retail boutique in association with Qatar Duty Free at Hamad International Airport (HIA).

A wide range of visually striking and technically impressive watches are housed in a 58sq m space featuring contemporary furnishings and pop-art paintings reflecting Hublot’s signature fusion of traditional and modern materials.

Customers can select from revered models such as Big Bang and Classic Fusion, plus limited editions.

“The whole Qatar Duty Free team is very proud of the new Hublot Qatar Duty Free Boutique, not only because the brand chose Hamad International Airport to implement its first boutique in travel retail in the region, but also because we were able to capture Hublot’s spirit while keeping QDF’s identity and create a beautiful space in the passengers’ seamless journey,” said Qatar Airways Group Chief Executive His Excellency Akbar Al Baker.

A ribbon-cutting ceremony was held on 22 November in the presence of (from second left) Thabet Musleh, Vice President, Qatar Duty Free; David Tedeschi, Regional Director Latin America & Caribbean, Middle East & Africa, Hublot; His Excellency Akbar Al Baker, Qatar Airways Group Chief Executive; Ricardo Guadalupe, CEO, Hublot; and Engr. Badr Mohammed Al-Meer, Chief Operating Officer, Hamad International Airport.

Richard Guadalupe, CEO, Hublot added: “We are thrilled to finally be able to highlight this one-of-a-kind Hublot boutique with Qatar Duty Free and offer all our watch enthusiasts transiting in Hamad International Airport some of Hublot’s finest watches.

“The Boutique is the perfect fusion of Hublot’s modern and pioneering aesthetic and Qatar Duty Free’s beautifully understated, elegant environment.”

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