Qatar Duty Free (QDF) has shared more details on the first FIFA retail store in the world at Hamad International Airport (HIA) in Doha.

As reported, the 185sq m FIFA store forms part of the new commercial offer at the airport’s newly expanded terminal, which unveiled last month and was the subject of an exclusive video interview.

The shop, which is open seven days a week, merchandises a wide array of official FIFA World Cup Qatar 2022 merchandise, including football shirts, sportswear, accessories, souvenirs, collectibles and team jerseys.

Football fans have the chance to get their hands on the official FIFA World Cup Qatar 2022 ‘Al Rihla’ [the journey] match ball from Adidas.

Finals match ball

This is in addition to unique items such as the ‘Al Hilm’ [the dream] official match ball for the semi-finals and final of the tournament, the Retro FIFA Set, replicas and branded apparel.

QDF operates all of the official FIFA stores located in fan zones at all eight stadiums hosting the FIFA World Cup and the superstore at the FIFA Fan Fest.

Thabet Musleh, Vice President Operations at QDF, commented: “This was an exceptional time for our beloved country Qatar, and we are proud to play an important role in this year’s FIFA World Cup Qatar.

“We are also proud to open the first FIFA store in the world, located in the new expansion at Hamad Airport.

“As the tournament draws to a close, we look forward to welcoming the thousands of fans travelling through Hamad International Airport to explore the world’s first FIFA Store, and shop for amazing souvenirs to celebrate an unforgettable experience.”

The FIFA World Cup Qatar 2022 runs from 20 November – 18 December.

To read and watch more on QDF, see the TRBusiness November/December e-zine.