Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.San Jude expands travel retail offer with new Fierro jewellery collection
By Trbusiness Editor |
The new jewellery collection is targeting airport, cruise and ferry channels.
Dubai-based inflight retail specialist San Jude is looking to expand the travel retail footprint of its Fierro jewellery brand with the launch of a dedicated range for airport, cruise and ferry channels.
The new collection is being positioned to deliver strong value, combining accessible price points with consistent high product quality.
With more than 19 years’ experience in travel retail, Fierro has built its business supplying inflight retail programmes across a global airline network.
The new range has been developed with travel retail requirements in mind, including compact merchandising, high visual appeal and competitive price positioning suited to both impulse and gifting purchases.
Fierro has already secured a listing with Egypt Duty Free, with additional listings currently under discussion.
The new collection features over 100 SKUs across coordinated jewellery sets. The ‘mix and match’ assortment includes necklaces, earrings and bracelets in 18K and 24K gold plating, rose gold and rhodium finishes, complemented by crystal embellishments.
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