Sheremetyevo Duty Free opens ‘flagship location’ in new SVO Terminal C

By Andrew Pentol |

Sheremetyevo Duty Free, Moscow Terminal C

The first multi-brand store in the luxury market place is a combination of four brand boutiques.

Sheremetyevo Duty Free, the joint venture between Sheremetyevo Airport, Greenway and Gebr. Heinemann has opened a new luxury market place in Terminal C at Moscow Sheremetyevo International Airport.

As reported, Sheremetyevo Duty Free, opened a 3,000sq m main walkthrough shop and 500sq m arrival shop in the new Terminal C last month.

The luxury market place comprises two multi-brand stores (fashion and accessories and jewellery and watches). The brand portfolio will be expanded during the year with the opening of five additional mono-brand boutiques (Hermès, Gucci, Saint Laurent, Bottega Veneta and Bulgari).

Once all stores are open, the new luxury market place will have a total sales area of around 1,160 sqm.

Denis Gusev, Deputy Director General for Commercial Affairs, Sheremetyevo Duty Free said: “We are proud of this new and exciting concept, with which we cater to discerning, modern passengers from Russia and Asia.”


Oleg Zhytomyrsky, Director Sales Eastern Europe, Central Asia, Gebr. Heinemann added: “It is a spectacular flagship location for Sheremetyevo Duty Free and underlines our aim to offer customers an outstanding and differentiating shopping experience.”

Sheremetyevo Multi Brand Store, Teminal C large

The first multi-brand store (pictured above) is a combination of four brand boutiques and a generic shopping space with sunglasses, watches and jewellery and leather goods.

Chloé, Ferragamo and Montblanc products are presented in exclusively designed settings in their own three-wall mono-brand boutiques. The opening of these three corners will be followed by the opening of an Alexander McQueen boutique later this year. This, along with Chloe is a first for Sheremetyevo Airport.

Jan Richter, Director Purchasing Fashion & Accessories at Gebr. Heinemann said: “Sheremetyevo Airport is an important hub for passengers from Asia, the Middle East and Europe and the biggest airport in Russia. There are a lot of customers here willing to spend on luxury brands. We have created a luxury market place for them that is one of a kind in Russian travel retail.”

The second multi-brand shop is a Luxury Time Pieces store. This 150sq m outlet appeals to those seeking luxury watches and fine jewellery.

Olaf Benjamin, Director Purchasing Watches & Jewellery at Gebr. Heinemann said: “We are very proud of the fantastic variety of brands that we are able to display here with our high-quality Luxury Times Pieces concept. This is truly a gem in travel retail and we’re thrilled to offer passengers not only a multitude of choice, but an excellent service and impressive shopping experience.”

Inspired by the shape of a watch or ring, the shop creates a fluent transition between the customised back walls of the individual brands. The custom-made brand furnishings are integrated into the clear architectural framework designed by Gebr. Heinemann. Cartier, Omega, Officine Panerai, IWC, Hublot and Longines are available in the Luxury Time Pieces store.

The department store concept developed by Gebr. Heinemann and Berlin design firm Plajer + Franz was introduced in Sheremetyevo Terminal E in 2018. Featuring select materials like white oiled oak, brass and white marble lends the concept can also be experienced in the newly opened Terminal C market place design.




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