The boutique offers fine jewellery, crystal accessories, watches, home décor, and gifting pieces.

Swarovski has unveiled a new mono-brand boutique at King Abdulaziz International Airport (KAIA) in Jeddah, Saudi Arabia, in collaboration with JAH Arabia International Duty Free.

As reported, the location’s new-look shopping areas were inaugurated on 17 September. Terminal 1 incorporates around 6,000sq m of retail space; with the North Terminal adding around another 2,000sq m.

According to the brand, the new KAIA store showcases Swarovski’s signature DNA of joyful extravagance, craftsmanship and immersive sense of discovery. It also highlights its commitment to creating elevated, sensorial shopping destinations in key global travel hubs.

Swarovski Created Diamonds add sparkle to KAIA

“Jeddah Duty Free is really excited to be the first airport in Saudi Arabia to showcase the Swarovski Created Diamonds Collection as part of the Grand opening this summer,” noted JAH Arabia International Duty Free CEO Simon Forde. “The Swarovski boutique will offer our passengers the chance to shine a little brighter as they fly a little higher.”

In addition to fine jewellery, the Jeddah store carries a curated assortment of crystal accessories, watches, home décor and gifting pieces, including signature families such as Millenia and Matrix.

KAIA is the first airport in Saudi Arabia to carry Swarovski Created Diamonds. The portfolio includes the Octagon collection, designed by Global Creative Director Giovanna Engelbert.

Swarovski Head of Travel Retail Andreea Marginean commented: “This opening at Jeddah Airport is a key milestone made possible through our strong partnership with JAH Arabia International Duty Free.

“Together, we are proud to bring to life a Swarovski boutique that not only elevates our retail presence, but also marks the introduction of Swarovski Created Diamonds in travel retail in the region. This joint achievement reflects our shared vision to lead with innovation and offer travellers access to a new dimension of pop luxury.”

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