Swiss watch Maisons assemble in the Middle East’s first TimeVallée boutique

By Charlotte Turner |

Luxury watches multi-brand boutique, TimeVallée has opened its first boutique in the Middle East at Qatar’s Hamad International Airport.


Its official opening was attended by VIP guests and officiated by Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, along with Hamad International Airport Chief Operating Officer, Engr. Badr Al Meer, Qatar Duty Free Vice President, Thabet Musleh and CEO of TimeVallée, Michael Guenoun.


First created by the Richemont Group, the store is operated by Qatar Duty Free and brings together Swiss luxury watchmakers from Maisons including Baume et Mercier, Bell and Ross, Cartier, Hublot, IWC, Jaeger LeCoultre, Panerai, Piaget, Tag Heuer and the first Watchfinder (a pre-owned watches lounge) in the region.


It also features a 3D screen to ‘showcase the Maisons in an impactful yet futuristic way’, insists QDF.


“By combining innovative phygital luxury with personalised services, shoppers can visit the discovery counter, with its state-of-the-art digital technology to explore best-sellers, latest pieces, limited-edition and Maison collections,” added the retailer.


“We are thrilled to be opening the doors of the latest TimeVallée boutique in partnership with Qatar Duty Free,” said Guenoun.


“We are looking forward to extending within the region and reaching our valuable guests through the memorable experience our destination offers for watch enthusiasts in the Middle East. The boutique’s unique design, space, and customer service set us apart and we believe it will be an important addition to the luxury retail landscape in the Middle East.”


“It is an honour to welcome the luxury watches boutique TimeVallée as an addition to our extensive retail portfolio at Qatar Duty Free,” said Thabet Musleh, Vice President of Qatar Duty Free.


“We are very proud to launch the first TimeVallée boutique in the region; adding on to many other world-firsts and exclusives at Qatar Duty Free.


“We invite passengers to discover exquisite watches and jewellery from some of the world-renowned watchmaking brands in this unique new concept store.”

Middle East

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