Qatar Duty Free (QDF) teamed up with Italian gourmet chocolate brand Venchi this month to execute an airport-wide campaign at Hamad International that produced tasty sales growth of more than 600%.
The travel retailer and chocolate house marked World Chocolate Day on 7 July with a full takeover at the terminal to entice confectionery lovers, with sales value over a three-day period surging 633% week-on-week.
A high visibility digital communications campaign executed across more than 800 screens coupled with a broad social media presence and a 20% discount offer on all Venchi products for travellers at the Venchi boutique and Venchi store.
Campaign exclusive line drives purchase
Aside presenting a tailored retail selection at the stores, QDF added sales impetus with a campaign-specific line offering passengers the opportunity to purchase either 100g or 200g bundles as last-minute gifts.
Situated in the central concourse, the Venchi store also benefitted from the campaign that drove close to a 100% increase in sales.
Venchi showcased a number of signature chocolate and ice creams to tantalise shoppers’ tastebuds, including 16 gelato flavours served in gourmet cones or cups coated with chocolates from the suprema chocolate fountain.
Images to follow. Watch out for the TRBusiness August/September e-zine for more from QDF.