The Dalmore Anthology comprises three aged single malts, each finished in Pedro Ximénez sherry casks.

The Dalmore has unveiled The Dalmore Anthology – a new, aged global travel retail exclusive collection of rare single malts. The collection made its Middle East debut last month at Dubai International Airport, in partnership with Dubai Duty Free (DDF).

Available only in key airport doors, The Dalmore Anthology comprises three aged single malts, each finished in Pedro Ximénez sherry casks. The 13 Years Old (43% ABV) is priced at (£62/US$80); the 16 Years Old (46% ABV) is priced at (£128/US$165; while the 19 Years Old (47% ABV) carries an RRSP of (£271/US$350).

Drawing inspiration from the literary world, the name “Anthology” – a collection of the finest artistic works – defines the philosophy behind the launch.

The Dalmore Anthology makes debut with DDF

Introduced through a 38sq m flagship activation with Dubai Duty Free, The Dalmore Anthology campaign brings the collection to life through a literature-inspired retail concept. The pop-up space features bookshelf-style displays and gondolas shaped like oversized book sleeves. Illuminated glorifiers, designed to resemble stacked books, highlight each whisky in the range.

Top-tier activations will feature The Anthology Olfactory Studio. Designed to deepen consumer engagement and drive conversion, this sensorial experience invites travellers to nose all three whiskies using aroma strips. The olfactory kit is presented within a hand-crafted hardback ‘book’, reinforcing the literary theme.

The DDF activation aims to bring The Dalmore Anthology launch to life through a literature-inspired retail concept featuring bookshelf-style displays.

“Travel retail remains a powerful platform to connect with luxury consumers across the world,” commented Whyte & Mackay Marketing Director GTR Janice McIntosh. “With The Dalmore Anthology, we are bringing a new level of aged, curated rarity to the fore – delivering both the craftsmanship and exclusivity that we know shoppers are actively seeking.

“Drawn from the pages of our rich whisky making heritage, The Dalmore Anthology is a celebration of legacy and possibility that showcases our ambition to innovate within the luxury whisky space. We are proud and excited to offer these exceptional new releases to our discerning travel retail clientele.”

The Dalmore Anthology Olfactory Studio invites travellers to nose all three whiskies using aroma strips presented within a hardback ‘book’.

“We are delighted to partner with Whyte & Mackay for the Middle East travel retail debut of The Dalmore Anthology,” commented Dubai Duty Free Senior Vice President – Purchasing Sharon Beecham. “This exceptional new travel exclusive collection brings together age and unique cask finish, offering strong shopper appeal – exactly the kind of innovation our customers are seeking.

“With its striking in-store presence and curated luxury positioning, we are confident The Dalmore Anthology will drive excitement and commercial momentum within the whisky category.”

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