Victoria’s Secret will open its first two Scandinavian Beauty and Accessories stores at Copenhagen Airport in the fall of 2012.
A variety of the best-selling Victoria’s Secret beauty products and accessories including bags, luggage, small leather goods, sunglasses and underwear are just some of the products in the assortment available when Victoria’s Secret opens its doors and welcomes travellers into the two new Beauty and Accessories stores at Copenhagen Airport’s Terminals 2 and 3.
The two stores, which will open in a partnership with Greek Agora Trading Ltd., will be the first of its kind in Scandinavia.
“Copenhagen Airport aims to deliver unique shopping experiences to our 22.7 million annual passengers,” says Carsten Nørland, VP Market and Sales at Copenhagen Airports A/S.
“Presenting the first two Victoria’s Secret Beauty and Accessories stores in Scandinavia is very much in line with this strategy. Victoria’s Secret is a perfect match for the airport’s shop and brand mix and a strong global brand that will definitely appeal to both Danish and international travellers.”
Nørland discussed the airport’s brand mix strategy with TRBusiness.com in Copenhagen last month. For the full-length interview pick up a copy of the October issue of the Travel Retail Business Magazine at the TFWA WE in Cannes, download the latest edition with the TRBusiness app or read the issue online next month.