Heinemann & Me loyalty programme launches in Norway with TRN partner

By Charlotte Turner |

Tax-Free-Norway-shop-fascia-Heinemann-leadHamburg-based global travel retailer, Gebr. Heinemann is launching is customer loyalty programme, Heinemann & Me, in Norway at its airport stores in Oslo, Bergen, Trondheim, Stavanger and Kristiansand.


The shops at the Norwegian airports are operated by Travel Retail Norway (TRN), a joint venture between Gebr. Heinemann and Norse Trade, under the name ‘Tax Free Norway’.


It is because of this that the programme in this market will be called ‘Tax Free & Me – a Heinemann & Me Member’.


TRN loyalty members enjoy the same advantages as ‘Heinemann & Me’ members and can collect points, redeem coupons and take advantage of exclusive discounts at all of the locations participating in the customer loyalty programme.



The Heinemann & Me programme takes the following name; ‘Tax Free & Me – a Heinemann & Me Member’, to tie in with the name of the TRN shops in Norway; Tax Free Norway.


“We are delighted to be taking this important step in the international expansion of our customer loyalty programme together with our partners TRN and the airport operator Avinor,” says Florian Seidel, Vice President EMEA at Gebr. Heinemann.


“The Norwegians are very loyal duty free customers and, thanks to our loyalty programme, we are now able to use this huge potential even better.”


“More and more travellers in Norway come from other locations where Gebr. Heinemann is operative,” adds Tore Hov, Managing Director at TRN.


“By integrating into the world of ‘Heinemann & Me’ we can strengthen our ‘Tax Free Norway’ brand and expand the shopping experience for our customers.


“The tailor-made local solution ‘Tax Free & Me’ with its own name and own look and feel once again affirms the successful, customer-oriented partnership between Gebr. Heinemann and TRN.”



Heinemann currently operates the programme at 24 airports in six countries and on 13 cruise ships*.


“With our loyalty programme, we are strengthening the relationship with our customers and we get to know them even better,” says Anja Zettel, Head of Brand and Customer Communication at Gebr. Heinemann.


“In this way, we are able to continually modify and enhance the shopping experience in order to meet the identified needs of customers.


“This allows us to appeal to our customers in an even more targeted manner and to make offers tailored to their preferences. This is an important lever for increasing customer satisfaction and thereby sales and frequency in our shops.”


*Germany, Austria, Norway, Hungary, Italy, Australia and Mein Schiff 1 – 6, Mein Herz, MS Europa, MS Europa 2, MS Albatros, MS Amadea, MS Artania, MS Amera.


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