Ámundadóttir has been working in Icelandair’s DF&TR division since 2007 and was previously Project Manager.
Her existing duties include managing daily operations for the airline’s inflight boutique service Saga Shop and webshop sagashop.net; handling relationships with partners and suppliers; overseeing the product lifecycle and engaging with relevant internal and external stakeholders; inventory management; identifying new business opportunities; and overseeing product delivery initiatives.
In her new position, she will also be tasked with budget management, revenue optimisation and developing Saga Shop’s duty free sales and customer service reach.
Prior to joining the airline, she worked in public relations, including a spell at Iceland’s public utility firm Reykjavik Energy, and in asset management for Kaupthing Bank Luxembourg.
She has also worked as a Portuguese interpreter, mainly for Iceland’s police service and national hospital.
Ámundadóttir has a Master’s Degree in Human Resources Management/Personnel Administration and a Bachelor of Science in Travel & Tourism from the University of Iceland.
Commenting on her new position, Ámundadóttir said: “There are always exciting challenges in this ever-changing business and because of our size and organisation we are able to adapt quickly.”