Icelandair’s Ámundadóttir lands inflight manager role

By Luke Barras-hill |

IcelandAirThelmaIceland’s flag carrier Icelandair has appointed Thelma Ámundadóttir as Inflight Duty Free Manager.

Ámundadóttir has been working in Icelandair’s DF&TR division since 2007 and was previously Project Manager.

Her existing duties include managing daily operations for the airline’s inflight boutique service Saga Shop and webshop; handling relationships with partners and suppliers; overseeing the product lifecycle and engaging with relevant internal and external stakeholders; inventory management; identifying new business opportunities; and overseeing product delivery initiatives.


In her new position, she will also be tasked with budget management, revenue optimisation and developing Saga Shop’s duty free sales and customer service reach.

Prior to joining the airline, she worked in public relations, including a spell at Iceland’s public utility firm Reykjavik Energy, and in asset management for Kaupthing Bank Luxembourg.


Customers can pre-order products online through Saga Shop, Icelandair’s duty free web platform, for delivery onboard.

She has also worked as a Portuguese interpreter, mainly for Iceland’s police service and national hospital.

Ámundadóttir has a Master’s Degree in Human Resources Management/Personnel Administration and a Bachelor of Science in Travel & Tourism from the University of Iceland.

Commenting on her new position, Ámundadóttir said: “There are always exciting challenges in this ever-changing business and because of our size and organisation we are able to adapt quickly.”

The Americas

JFKIAT seeks ‘world class’ F&B operator for ten JFK T4 units

JFK International Air Terminal (JFKIAT) has launched a Request for Qualifications (RFQ) for ten...


TRBusiness Ghana Shorts: Sherif Toulan, President, MEADFA

The Middle East & Africa Duty Free Association (MEADFA) will eye the possibility of bringing...


WH Smith opens largest UK travel store at Birmingham Airport

Specialist retailer WH Smith has today (16 November) opened its largest store in its UK Travel...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend