Silk Addict has launched at Stockholm Arlanda Airport Terminal 5.

Silk Addict, the luxury mulberry silk sleep and beauty brand, has expanded its footprint in the Nordic market with a new launch at Stockholm Arlanda Airport Terminal 5, bringing its premium self-care essentials to international travellers.

The brand will also be available at Depart.A.Mental in Westfield Mall of Scandinavia, offering both visitors and local shoppers access to its curated range of silk and sleep accessories.

The new listings introduce a curated selection of Silk Addict’s hero products, with a particular emphasis on items suited to travel wellness and in-flight comfort. The brand’s newest innovation, the Weighted Mulberry Silk Sleep Mask, leads the assortment. Crafted from 22 momme, 6A-grade mulberry silk and filled with cooling glass beads, the mask applies gentle, even pressure designed to calm the nervous system and encourage deeper, restorative rest – especially beneficial for long-haul travellers adjusting to new time zones.

Complementing the launch are the brand’s signature pure mulberry Silk Sleep Masks, valued for their skin-friendly softness, and the Heatless Curlers Set, enabling effortless styling without heat damage – ideal for maintaining hair health on the go.

Silk Addict is joined in travel retail by its sister brand, Silver Cloud, also available at Arlanda and Mall of Scandinavia. Silver Cloud focuses on beauty accessories infused with silver ions, which the brand says eliminate 99.8% of bacteria and help maintain a cleaner environment for skin and hair. The collection includes satin scrunchies, sleep masks, beanies and heatless curlers, offering travellers hygienic, hypoallergenic options for everyday use.

The dual launch speaks to a broader trend in the travel retail sector, where wellness, sleep support and self-care accessories continue to gain traction, particularly as passenger volumes recover and travellers prioritise comfort and wellbeing throughout their journeys.

Silk Addict is best known for its luxury silk sleep masks.

“We’re thrilled to bring Silk Addict and Silver Cloud Beauty to Sweden,” said Jade Ridout, Sales Manager for Silk Addict and Silver Cloud Beauty. “Swedish customers have an incredible appreciation for quality, design and wellbeing; those values perfectly align with our brands. Launching at Stockholm Arlanda allows us to reach international travellers who are looking to sleep better, arrive feeling restored and bring thoughtful luxury into their routines. Westfield Mall of Scandinavia complements this by allowing local shoppers to experience the same sense of everyday indulgence.”

She added that both brands are designed to elevate daily rituals while offering tangible long-term benefits for skin, hair and overall wellbeing. “Our philosophy is about making luxury feel effortless and attainable, whether at home, on a flight or in a hotel room halfway across the world.”

Silk Addict and Silver Cloud are available now at Stockholm Arlanda Airport Terminal 5 and Depart.A.Mental, Westfield Mall of Scandinavia.

READ NEXT: Prada Beauty makes festive travel retail debut at Changi Airport

READ NEXT: Helena Rubinstein debuts Travel Like Helena at DFS Macau

READ NEXT: Rabanne spotlights Million Gold for Her Parfum launch at Sydney Airport