Absolut Raw triumphs in San Francisco spirits competition
By Andrew Pentol |
Pernod Ricard has revealed its Absolut Raw vodka was awarded the exclusive double medal at the San Francisco World Spirits Competition.
The crisp vodka was launched in October 2017 as a travel retail exclusive in selected airports within North America and the Pacific. Activities were created by Pernod Ricard Global Travel Retail in key airports.
It is now available across Americas and Pacific travel retail.
The competition recognises exceptional products in the spirits industry and the 2018 competition was the biggest in its history, featuring more than 2,200 entries.
Designed by Absolut’s master blender, Per Hermansson, Absolut Raw is a super-premium, edgy vodka created through a process that reintroduces hand-selected cuts into the vodka. The resulting taste is fresh yet smooth, with notes of fruit and a hint of spice.
Adding to the character and on shelf visibility of Absolut Raw, each bottle is wrapped by hand in blue and black paper.
Absolut Brand Director, Pernod Ricard Global Travel Retail, Lisa McCann commented: “Absolut Raw marks an innovation in vodka, delivering a fresh experience that evokes emotions.
“As such a unique product, we are honoured and excited to have been recognised at the San Francisco World Spirits Competition with the double gold win.”
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