ALFA Brands takes on Hardy Cognac in North America

By Charlotte Turner | Tuesday, 18 July 2017 9:46

North American duty free agent ALFA Brands has taken on new client, Hardy Cognac, covering the Canadian duty free and travel retail market.

Hardy-Cognac-Legend-tall Hardy Cognac, recognisable for its rooster logo, has a history dating back to 1863 and was one of the very first to embrace the spoils of a worldwide distribution network, says ALFA Brands.

“Thanks to an entrepreneurial Englishman’s love for the Cognac countryside, Hardy Cognac boasts a 150-year history of providing a range of 5 superior cognac ‘Collections’ to the four corners of the globe,” it adds.

“We are delighted and honoured by this appointment, which adds such a prestigious, haute couture, elite brand to our portfolio, underscoring our long-term commitment to growing our liquor category,” said Franco Gabriele – ALFA Brands President.

Hardy Cognac will be launching their new LEGEND variant, available in 700ml, 750ml and soon in a litre format (as well as a 50ml size) in June at VINEXPO in Bordeaux, as ALFA Brands launches it in the Canadian duty free and travel retail market.

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