Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Ambhar Tequila raises duty free profile with Dufry airport listings in Mexico
By Luke Barras-hill |
Traveller and store assistant pose with the product at Puerto Vallarta International Airport.
Ultra-premium tequila Ambhar Tequila has secured a number of high-profile duty free listings with Dufry in Mexico.
The 100% agave tequila, which is produced in Jalisco and includes Plata, Reposado and Añejo varieties, is steadily growing its distribution in the US and Mexico and in travel retail.
Ambhar Tequila is now on-shelf with Dufry at international airports in Cancun, Puerto Vallarta, Mexico City, Cozumel, Los Cabos and Guadalajara.
The brand is showing strong traction in the shops from consumers seeking unique, authentic, ultra-premium tequilas, as interest in Mexican food and drink culture continues to soar globally.
Jaime Celorio, CEO and Founder of Ambhar Tequila told TRBusiness: “When tourists visit Mexico and discover Ambhar Tequila, we’ve now made it easy and convenient for them to find our high-quality tequilas at duty free, to bring a small part of our proud Mexican heritage home with them.”
The Ambhar Tequila family: Plata, Reposado and Añejo.
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