Armani opens new boutique
By Administrator |
The Armani Group has announced the opening of its new 70sq m Emporio Armani store at Buenos Aires' Ezeiza Airport, offering the complete Emporio Armani lifestyle collection for men and women.
According to the company, the new store design ’embodies Giorgio Armani's vision of the modern, casual lifestyle that Emporio Armani represents’.
The new store offers formal and casual wear, sportswear, leather accessories, watches, eyewear, and jewellery collections.
It adds that Giorgio Armani, together with a team of in-house architects, designed the new store, following the image of the recently opened Emporio Armani stores in Hong Kong – Pacific Place, London Heathrow T3, Dubai – Mall of Emirates, Bangkok – Siam Paragon mall and in Tokyo Narita Airport – Terminal 1.
Describing the store, the company said: ‘The flooring is a shiny black ceramic and the walls are made of large silver glass fibre and black glass panels. The ceiling is finished with panels of inox steel, to complement the stylised furniture fixtures and carbon fibre merchandising displays.
‘One large video wall projecting the Autumn/Winter 2006-2007 collections illuminates the store and forms a backdrop for the clothes. The overall effect blends craftsmanship with modernity in an unexpected way and presents the perfect surrounding for the world of Emporio Armani.’
The company adds that Ezeiza Airport is one of the key locations included in the Armani group?s ongoing ?Fast-track’ expansion programme in the duty free and travel retail market.
The company has opened five free standing Emporio Armani stores in the last two years at Rome?s Fiumicino Airport, Zurich Airport, London Heathrow T3, Guam?s Tumon Bay Gallery and in Tokyo Narita Airport – Terminal 1.
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