ASUTIL to return to Panama in 2027 with ‘transformation’ as the theme
By Faye Bartle |

Among respondents to the post-event survey for the ASUTIL conference in 2026, 95.2% rated their overall experience four or five out of five.
The Asociación Sudamericana de Tiendas Libres (ASUTIL) has revealed that its conference will take place next June in Panama under the theme of ‘transformation’.
The event promises to bring together travel retail leaders from Latin America and the Caribbean to ‘share perspectives, turn ideas into action and explore new opportunities in a changing industry’.
Together, they will take a detailed look at the region’s diversity of markets, experiences and business perspectives and explore how ideas can translate into action.
ASUTIL last held its conference in Panama in 2015. Its return to the country offers an opportunity to discover the destination with fresh eyes, reflect on how its travel retail landscape has evolved and what lies ahead for the region as a whole.
The announcement follows the successful 25th ASUTIL Conference, held in Punta Cana from 2-5 June, 2026.
The event welcomed more than 370 participants, an increase of 14.2% over Lima 2025 and the highest attendance across the last four editions. Indeed, compared with 2023, participation grew by 32.5%.

Registration for the 2027 conference will follow a phased approach.
Prospective attendees should note that there will be limited attendance for the 2027 instalment.
Registration will follow a phased approach, beginning with an exclusive window from January 1 to 31, 2027, for ASUTIL members and participants who attended Punta Cana 2026. Any remaining places will become available for general registration on February 1, 2027.
READ NEXT: IAADFS transforms to the Travel Retail Alliance of the Americas
READ NEXT: TR Consumer Forum 2027 heading to Frankfurt in June with Fraport
READ NEXT: Tax Free World Association renews partnership with the City of Cannes
Elizabeth Hurley on the power of ELC's Breast Cancer Campaign
Image Credit: The Estée Lauder Companies To mark Breast Cancer Awareness Month in October,...
NITR's KitKat and Formula 1 experience races to Madrid with Avolta
Image Credit: Nestlé ITR Nestlé International Travel Retail (NITR) and Avolta have...
Furla maps out travel retail expansion at TFWA Cannes
Image Credit: Furla Furla will return to TFWA World Exhibition & Conference for a second...
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.

Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.









