BioSteel sports drinks enter travel retail with WB Canna Co. & Wellness

By Luke Barras-hill |

BioSteel sports hydration products have entered travel retail in the Americas as part of a partnership with Webb Banks’ subsidiary WB Canna Co. & Wellness.

Founded in 2009, BioSteel is a North American beverage brand selling products to consumers and athletes across the globe under the slogan ‘Clean. Healthy. Hydration’.

The sugar-free drinks are available in a range of fruity flavours with essential ingredients.

The brand has links to #TeamBioSteel athletes including Patrick Mahomes, Luka Dončić and Christen Press and partners with well-known sports franchises across North America.

“For years BioSteel has been the top name in sports hydration for professional athletes and fitness-minded consumers, and we’re very excited to bring these innovative products now to consumers in the Caribbean, Latin America and duty free,” said Phillip Jarrell, COO of WB Canna Co. & Wellness.

“BioSteel is an important addition to the WB Canna Co. & Wellness portfolio as we continue to build a book of world-class wellness brands.”

The partnership with WB Canna Co. & Wellness marks the first time that BioSteel products will be available in travel retail Americas.

John Celenza, Co-CEO and Co-Founder of BioSteel added: “We’re thrilled to be partnering with WB Canna Co. & Wellness to introduce BioSteel to this region.

“With their vast distribution in the Caribbean and Latin America, this partnership will build on our commitment to delivering premium Clean. Healthy. Hydration. to health and environmentally conscious consumers and athletes across the globe.”

WB Canna Co. & Wellness distributes cannabidiol and wellness products in travel retail, Latin America and the Caribbean.

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