Miami-based creative agency Bloommiami has teamed up with La Prairie to launch a multi-tiered interactive activation in Los Angeles International Airport’s (LAX) Tom Bradley International Terminal (TBIT).

Located inside the high-trafficked entrance to DFS Group’s store and running through 30 April, the three-part retail unit begins with a window display and is supported by two high-profile promotions (HPPs) showcasing La Prairie’s White Caviar Collection.

“From the moment travellers enter the store they begin interacting with the La Prairie brand and continue to do so at different touchpoints throughout the store, furthering their engagement,” commented Robert Ayona, Partner at Bloommiami.

“The activation’s location is key as it captures the most visibility for La Prairie and reaches its target audience.”

TACTILE FINISHES

Luxury materials such as marble-like black and chrome finishes are incorporated into the design to provide an exclusive environment in line with La Prairie’s luxurious look and feel.

Meanwhile, the activation’s event pad features a panel with a circular opening for a monitor displaying a custom La Prairie animation film.

“Travellers, especially luxury travellers, are seeking experiences when they go abroad,” added Ayona. “A multi-tier activation is effective in providing an immersive brand experience that’s memorable for the consumer and lasting for the brand.”