Brockmans Gin plans to accelerate its expansion into Central & South America with the appointment of Premium Brands Group (PBG) Panama as its logistics and commercial partner for both domestic and travel retail markets in the region.
The brand insists that it is the largest independent British super premium gin and is available in more than 55 markets worldwide.
PBG is described as a well-known, highly respected distribution company, specialising in wines and spirits, fast-moving consumer goods and personal care items.
Focusing on local and international markets, they have a particularly strong presence in Central and South America.
“The Central and South America region represents a significant growth opportunity for the Super Premium Gin category and, therefore, for Brockmans,” said Brockman Gin’s International VP, Pierpaolo Indelicato.
“Through the partnership with PBG, we will be able to increase our commercial and marketing support to existing distributor partners, expand our market reach in both domestic and travel retail and open new and high potential markets like Brazil.”
Brockmans’ travel retail consultant JP Aucher added: “I’ve known Alberto Gutman and his team for many years and their expertise in the region is unequivocal.
“The gin category is growing apace in Central and South America and the appetite for super premium gin from respected international brands points to clear and distinct opportunities within the travel retail sector for Brockmans. I’m delighted to be steering this new partnership with PBG.”
“At PBG we pride ourselves on building meaningful and effective working relationships, understanding both the needs of the marketplace and our brand partners,” said PBG Owner Alberto Gutman.
“Our success is evident from the portfolio of brands we have established over the years. We are more than delighted to partner with Brockmans Gin to add newness, originality and super-premium quality to our offer. It’s a highly distinctive gin which, we are confident, will do extremely well both domestically and in travel retail.”