Brown-Forman launches The GlenDronach TR exclusive

By Andrew Pentol |

The-Glen-Dronnach

The new release is non-chill filtered which allows it to absorb a natural colour.

Brown-Forman global travel retail portfolio has announced the addition of The GlenDronach Forgue Aged 10 Years to its GTR portfolio.  The launch represents the Forgue Valley distillery’s first expression exclusively for the channel.

Bottled at 43 percent ABV, the new release is non-chill filtered which allows it to absorb a natural colour as it matures in Spanish oak casks.

The new The GlenDronach single malt joins other Brown-Forman single malts including the BenRiach Quarter Cask, BenRiach Quarter Cask Peated and BenRiach 10 Year-Old Triple Distilled.

Master Blender Rachel Barrie describes The GlenDronach Forgue Aged 10 Years as a richly sherried single malt with a Highland character. The taste is also a cornucopia of bramble fruit and oak with notes of harvest-ripe barley reflecting the Forgue Valley’s rich and fertile landscape, according to Barrie.

TERRIFIC ADDITION

Marshall Farrer, Senior Vice President and Managing Director of Brown-Forman Global Travel Retail said The GlenDronach single malt will be a terrific addition to the portfolio.

Farrer commented: “We view travel retail as the perfect channel to ensure we are reaching The GlenDronach connoisseurs around the globe with unique and world-class whiskies.

“Offering the Forgue exclusively in travel retail underscores our commitment to providing our consumers and customers alike with spirits of the highest caliber. The GlenDronach Forgue Aged 10 Year-Old meets and perhaps, exceeds that standard.”

Europe

Prada Beauty winter takeover drives strong results at CPH

Image Credit: L'Oreal Travel Retail Prada Beauty delivered strong visibility and conversion...

International

Gebr. Heinemann names Rajshree Dugar as new Asia Pacific CEO

Image Credit: Gebr. Heinemann Gebr. Heinemann has announced that Johannes Sammann, currently...

Statistics

Learnings from APTRA conference: go hybrid and dissect spirits

Image Credit: APTRA India is one of the few bright spots for the global travel retail channel...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend