Buckley London and Bouton to showcase at the IAADFS show

By Charlotte Turner |

Brit jewellery brand, Buckley London and sister brand Bouton are launching new collections to be showcased at the IAADFS Duty Free Show of the Americas.


Buckley London is now sold worldwide and is stocked on over 135 airlines inflight and at over 600 retail locations including 75 international airports around the globe.


Buckley will introduce its FourEver & Infinity Interchangeable Earring Collections as well as the Key To Your Heart and the new Sweetheart Collection, whilst Bouton will unveil its new Joie and Riviera Capsule collections.


Buckley London’s Four Ever & Infinity interchangeable earrings allow for 16 different combinations. Each collection begins with a rhodium micro-pavé crystal surround, and comes with different variations of complementary solitaire and round stud designs that are made to fit together perfectly, ‘taking the solitaire stud from simple elegance to sparkling glamour’.



The Four Ever collection [pictured left], RRP: £65, comes with a selection of pearl and gold plated studs as well as black and white crystal solitaire studs. The Infinity collection, RRP: £99, comes with additions of pink, blue, yellow and red crystals bringing this collection to eight sets for a combination of up to 16 different looks.


The new ‘Key to Your Heart’ collection consists of a padlock bangle and pendant with a key-shaped charm, which is used to open the lock.


The bangle features a pave heart-shaped padlock, which acts as a clasp, and is set with cubic zirconias. The pendant uses a key charm with a heart-shaped base and comes with a 16-inch chain.


The first set is available in 18K rose gold plating, and is beautifully packaged. RRP: $109 for the both items featured (bracelet and necklace sold as a set) In stores March 2014.



The New Sweetheart Collection [featured right] from Buckley London features gold, rose gold and rhodium coloured tones. Each of the steel mesh designs is finished with a heart charm, handset with over 20 crystals. The brand says that its Sweetheart bracelets are stretchable to fit all wrist sizes and is also available in a matching mesh necklace. RRP: Bracelets $30 & necklaces $35


The key focus for Buckley’s sister brand, Bouton, is the Joie and new Riviera Collection.


According to Buckley London, Bouton outsold its it’s closest retail competition in the UK over the Christmas trading period in some of the top retail locations in the UK.


“The Joie collection continues to sell through very well in early tests,” says the brand. “Bouton has completed a successful trial in WDF Los Cabos and is also sold across such channels as Canada Duty Free, Caribbean Duty Free and more.”


[Left: Joie collection from Bouton.]


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