Travel accessories company Cabeau has been endorsed by leading sports orthopaedic surgeon Dr Neil Ghodadra.
A surgeon for elite professional athletes and high-profile celebrities, Dr Ghodadra is well known for his appearances on national television, including NFL Fantasy Live and syndicated talk show The Doctors.
Dr Ghodadra trained at Duke Medical School, North Carolina, completed his residency at Chicago’s Rush Medical Center and undertook a Sports Medicine Fellowship under the tutelage of leading sports medicine surgeons.
The American Academy of Orthopaedic Surgeons has awarded him for his work on athlete shoulder instability and he has presented at more than 70 conferences worldwide.
According to Cabeau, Dr Ghodadra understands the importance of neck and spine health even while travelling. He said: “The average person turns every 15 minutes while sleeping. Head and neck misalignment can cause pain and discomfort. This is especially a problem for on-the-go sleep as travellers try to sleep seated upright with little support.”
‘PERSONAL SEAL OF APPROVAL’
After providing his professional and personal branding to promote the pillow line, Dr Ghodadra commented: “I am delighted to partner with Cabeau and give my personal seal of approval. Cabeau’s superior line of travel pillows ensures correct spine and neck alignment, supporting oxygen delivery as you sleep.”
He also highlights which pillows suit different travellers. He advised: “For people with average size necks, or who are more likely to fall forward and jerk awake while sleeping, I recommend the Cabeau Evolution S3. For those with a larger neck or who tend to get hot while using a neck pillow, the Cabeau Evolution Cool is the perfect solution.”
To mark this major endorsement, Cabeau will roll out a new in-store, promotional and educational campaign in DF&TR in late spring and early summer 2020. New informational point of sale displays will educate consumers about science-based sleep concerns, Dr Ghodadra’s seal of approval and Cabeau’s patented designs.
Lital Guedalia, Global Travel Retail Sales Director, Cabeau added: “We are thrilled to make this announcement. To have such a world renowned spinal alignment expert excited about Cabeau is a testament to how Cabeau’s pillows are second to none.
“Shoppers will be able to learn just how important well-supported sleep is to overall health and wellbeing. It’s precisely this sleep science that makes Cabeau’s pillows the best and most comfortable choice — as endorsed by one of the world’s leading health experts.”