CDM’s 10-store Dufry Brazil project

By Doug Newhouse |


Capitalising on Brazilian World Cup tourism, Concourse Display Management (CDM) has revamped 10 Dufry Sao Paolo and Rio de Janeiro (above) duty free stores.

 

The company said that this big project was divided into two phases, with number one initiated in April, and comprising five stores across Rio and Sao Paolo airports. CDM reports that these were completely overhauled and re-opened in the first week of June. It adds that working with its local supply base, CDM ‘was able to open these first five new stores in less than six weeks’.

 

The company says that the second phase is now well underway and when complete will mark the end of furnishing all 10 stores in total. This will have comprised nearly 30 new display units, which include several large wall bays, presentation areas, and interactive technology.

 

The company said: “All these Dufry-owned concessions feature premium and super-premium tobacco offerings, featuring a variety of prominent international and local brands. Using a variety of very on-trend materials and designs, including concrete-effect, aged woods and rolled steel, these duty free stores in Brazil faithfully replicate the environment of many of the brands’ most famous flagship tobacco stores found in, for example, Central London.”

 

Just one of many installations across 10 Dufry stores in Rio de Janeiro and Sao Paulo airports.

 

AMBITIOUS PROJECT COMPLETED

It adds that these ‘innovative designs’ also include sampling areas, allowing duty free customers to sample and appreciate the aromas of different tobaccos, as they might do with wine or perfume.

 

Rob Penn, CEO of Concourse Display Management said: ““Like the World Cup itself, this has been a truly ambitious project that requires combined international and local expertise to see it through.

 

“Ninety-nine per cent of this project was produced using our local supply base, which we selected and then worked closely with in order to achieve amazing, high-quality furnishings, using truly cutting-edge materials-technology and craftsmanship, even within such tight lead times.

 

“It’s quite an achievement, and from the feedback we’ve been getting, the brands involved are absolutely over the moon.”

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