Champagne Lanson and Terlato Wine Group agree sales and marketing deal

By Andrew Pentol |

Edouard de Boissieu, Head of Travel Retail, Champagne Lanson.

Champagne Lanson has announced an exclusive sales and marketing agreement with Terlato Wine Group, effective 1 April 2021.

Owned and operated by the Terlato family, Terlato Wine Group comprises of several businesses specialising in the marketing and production of wines, artisanal spirits, non-alcoholic beverages and water.

Terlato Wines International is a preeminent fine wine importer and vintner that represents a diverse selection of global beverage brands. It is a leading fine wine marketer in the US.

Building on a family heritage and two-and-a-half centuries of experience, Champagne Lanson is committed to creating exceptionally high-quality wines, according to the company.

François Van Aal, President of Champagne Lanson noted: “Champagne Lanson and Terlato Wines are two family-owned companies sharing common values about wine quality and constant search for excellence.

“We are extremely pleased to sign this partnership with Terlato Wines, a well-established and renowned luxury wine importer in the US market. This long-term partnership reflects Champagne Lanson’s ambitions in the biggest champagne market worldwide and represents a key milestone in the new brand vision.”

‘SIMILAR VALUES AND BELIEFS’

Commenting on the new partnership Terlato Wines President and CEO, Bill Terlato said: “My father and grandfather instilled in us that we should work with integrity and focus on quality, that will always endure.

Terlato Wines President and CEO, Bill Terlato. Source: Terlato Wine Group

“We are particular about the brands and families we choose to align ourselves with. The philosophy of Champagne Lanson is deeply rooted in putting quality at the forefront and by developing sincere and lasting relationships.

“Both of our companies share similar values and beliefs. We are looking forward to a very long and successful partnership together.”

Champagne Lanson is currently distributed via the Dufry network in US travel retail/duty free. Products are also available onboard American Airlines.

Edouard de Boissieu, Head of Travel Retail, Champagne Lanson remarked: “The additional brand awareness that Terlato will create for Champagne Lanson across the US domestic markets is sure to have a very positive knock-on effect for us in developing our duty free business in the region. It is very good news for us indeed.”

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