A brand new report on American Border Stores (2017) from the respected CiR research company claims that 74% of all purchasing decisions are only made by customers once they have actually entered these stores.

 

This new report details the purchasing behaviour of customers entering these shops and also offers strategies to suppliers to help them maximise the impact and success of their products within the American Border Stores channel.

 

In its trailer for its new research findings, CiR says: “In this in-depth research study amongst American, Mexican and Canadian travellers, CiR explores the shopper motivations and behaviours that contribute to the border store channel’s success, where 74% of purchase decisions are influenced by the store.

 

‘ONE OF THE STRONGEST GROWING MARKETS…’

“As one of the strongest growing markets within the travel retail industry, border stores have a dynamic customer base with shopper behaviour, needs and expectations that are unique to the channel.”

 

The research company adds that its new report includes sections on both optimising opportunities and driving sales through this sector.

 

Following extensive research into this significant travel retail market channel, CiR says it is now in a position to provide this latest Border Store report.

 

As the second in its Border Stores’ series, it follows an Asian review and will be joined by a European review to complete the total view of this channel.

 

For more information, contact Counter Intelligence Retail Ltd’s Research Manager at: [email protected] or visit the company’s website at: www.counterintelligenceretail.com