Rémy Cointreau in anniversary mode with cocktail festivities at McCarran Int.

By Luke Barras-hill |

Las-Vegas-McCarran-Cointreau

Las Vegas’ McCarran International Airport hosted the Cointreau activation alongside Dufry in June and July.

Rémy Cointreau Global Travel Retail (GTR) has executed its latest Cointreau ‘Art of the Mix’ activation at Las Vegas McCarran International Airport.

In a tie-up with Dufry, Rémy Cointreau GTR introduced travellers throughout June and July to a series of interactive experiences to engage them in the brand’s cocktail credentials in its 170th anniversary year.

A pop-up situated at the Dufry store entrance was accented with bold orange and greenery to create a summertime atmosphere.

Travellers were welcomed to the Cointreau bar by a dedicated brand ambassador where they were taught the art of cocktail making by shaking one of three cocktails – Daiquiri L’Orange, Cointreau Fizz, or White Lad – containing Cointreau’s signature orange-flavoured liqueur.

Traveller-Cointreau-McCarran

Travellers to the pop-up were taught the ‘art of the mix’.

SHAKING THINGS UP

A photobooth complete with a tropical backdrop and cocktail props allowed them to take pictures to share on social media with the hashtag #TheArtOfTheMix.

Buyers were offered cocktail-making kits as a GWP, with the opportunity to personalise purchases at the gifting station.

This featured ribbons and ‘Wish Cards’ featuring classic Cointreau cocktail recipes.

Jean-Denis Voin, CEO of Liqueurs & Spirits Rémy Cointreau said: “Cointreau is a leading brand in the liqueurs category and unavoidable in airports shelves around the world.

“Our goal is clear: to establish ourselves as an essential part of the cocktail scene, thanks to our proven legitimacy in this area. Not only the sensorial qualities of our orange liqueur are recognised, but its great versatility and undeniable ability to enhance flavours make it an essential cocktail base.

“Today, Cointreau is at the heart of more than 350 cocktails, an achievement of 170 years of know-how and creativity. We are proud to create this extraordinary Art of the Mix activation and engage travellers from all over the world.”

Sebastien Devallet, General Director, Rémy Cointreau Global Travel Retail Americas said: “This year we celebrate Cointreau’s 170th anniversary and these activations seem rather fitting for such a celebration – they’re pure fun.

“We saw fantastic results with this animation, with more than 50 clients capturing their #TheArtOfTheMix moment at the photobooth in the first seven days alone.

“Dufry were a fantastic partner in bringing our vision to life and we look forward to welcoming many more travellers to the world of Cointreau.”

Photo-Cointreau-Las-Vegas

A digital photobooth provided ample opportunity for shoppers to snap images of themselves and other alongside various cocktail-themed paraphernalia.

David de Miguel, Global Head of Liquor at Dufry added: “This activation was exquisite. Our travellers easily recognised the iconic Cointreau orange branding, drawing them straight into the fun.

“At Dufry, we’re all about enhancing our customers’ shopping experiences and this activation did just that.”

As reported, Cointreau introduced travellers at Copenhagen Airport to sample the ‘art of the mix’ earlier this year.

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