Duty Free Americas (DFA) is spotlighting leading fragrance & cosmetics brands in a series of activations at airports across the US and Panama.

In-terminal experiences from Clarins, Rabanne and Yves Saint Laurent invite travellers to explore the brands’ universes via out-of-home media, exclusive pop-ups and in-store demonstrations running through September.

Fashion and beauty group Puig has teamed up with DFA to unveil a new brand identity for Rabanne (formerly Paco Rabanne), to launch fragrances Fame and Phantom, while offering eye-catching activations at Miami International Airport (MIA).

Beauty concierge

L’Oréal-owned YSL has a prominent activation at DFA’s shops at MIA, Hartsfield-Jackson Atlanta International Airport (ATL) and Tocumen International Airport (PTY) in Panama to mark the release of new masculine re-fillable fragrance Myslf.

Travellers can discover YSL’s first woody floral scent through DFA’s beauty concierge, podiums, digital displays, freestanding units and other elements.

Meanwhile, family owned skincare brand Clarins has joined up with the travel retailer to showcase new anti-ageing serum Double Serum Light Texture.

Immersive displays feature across DFA’s stores in MIA, ATL and PTY where visitors can learn how to pair the Double Serum Light Texture with a favourite day cream to complement their skincare routine.

Male and female travellers will have the opportunity to experience the bare skin effect serum through DFA’s beauty concierge instore.

Joseph Falic, Vice President, DFA said: “This month, we proudly spotlight the finest cosmetics and fragrances from Clarins, Rabanne and Yves Saint Laurent (YSL) through innovative new in-store experiences.

“The luminaries of the beauty industry continue to choose Duty Free Americas as their gateway to international travellers – a fact that speaks to the dedication and expertise of our in-store beauty concierge and omni-channel shopping opportunities.

“We take great pride in ensuring we are always ahead of the curve when it comes to the best of beauty, offering our travellers concierge-level service and limited edition products in travel retail.”

READ MORE: DFA tie-up with Visa means cardholders benefit on purchases at airport stores

READ MORE: The Macallan launches TREX Colour Collection age statement whiskies

READ MORE: The Macallan and DFA unveil special shop-in-shop at Tocumen Airport