Distell GTR in distribution tie-up with InnoTRI Limited for the Americas

By Luke Barras-hill |


Luke Maga, Managing Director, Distell GTR.

Miami-based InnoTRI Limited (Innovation Travel Retail International) has been announced as the new distribution partner for Distell Global Travel Retail to further the company’s development in the Americas.

InnoTRI will act as the exclusive distributor for the US and parts of the Caribbean, effective 1 January 2020.

The main thrust of the partnership will be to grow the Amarula business, accelerate Bunnahabhain’s travel retail exclusive range and raise awareness of Deanston and Nederburg.

Distell GTR recently appointed Matthew Scott-Fairweather as General Manager – Americas.

Christoph Henkel, InnoTRI Co-Founder & Manager, said: “We are delighted to add the internationally-recognised brands of Distell to our growing portfolio of premium and craft spirits brands.

“Since being founded in 2016, we have used a creative approach to focus on strategic opportunities for our partners and anticipate a bright future for Distell.”

Luke Maga, Managing Director, Distell GTR added: “The partnership with InnoTRI and the recent addition of Matthew Scott-Fairweather to our team puts us in a strong position to accelerate our brands’ growth in what is an already well-established market for Distell Global Travel Retail.

“We’ve no doubt that Christoph and his expert team at InnoTRI will generate new opportunities to drive brand equity and grow sales in the region.”

Distell recently backed the consumer-voted Travel Retail Awards as Platinum Sponsor.


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