Dufry opens smart new Duty Free Boulevard

By Administrator |

Dufry has opened one of the world's largest airport duty free malls at Mexico City International Airport. Named the Duty Free Boulevard, this consists of 1,592sq m and it was developed in collaboration with AICM

and Aeropuertos and Servicios Auxiliares (ASA).
Dufry opened the first phase of this impressive looking main duty free shop last September and it is located in the ‘J’ entrance to the international gates where it is open 24 hours a day.
Dufry said: ‘Apart from the classic assortment of fragrances, skin care and cosmetics, liquor, tobacco and confectionery, a wide tequila assortment is on offer on a total size of 485m2. In addition special cigar collections await the customer.
‘The innovative shopping gallery has a walk-through store design. The open-plan retail space has an inviting architecture with its 5-metre high ceilings, its large red aluminum sheets which were used for the mall ceilings and transparent high rolling-down shutters where you can see through even during the closing hours.’
Dufry adds that the new space is divided into large inter-connected two shopping aisles in order to facilitate synergies and ensure easy, comfortable movement between them. Customers have a choice between the main boutique, a fashion zone, a watch area, and theconfectionery and electronics section, as well as an accessories space.
The central area of 1,029sq m offers international brands such as Hugo Boss, Hermes, Bulgari, Burberry, Lacoste, Longchamp, Ermenegildo, Zegna, Nike and Tag Heuer. Dufry has also opened its first Mango boutique. This 137sq m boutique offers fashion goods.
Dufry says that the retail offer also includes a jewellery area featuring watches and dedicated brand boutiques from H. Stern, Cartier, Hermes and Mont Blanc.
A 224sq m concept shop called ‘Leisure time’ also offers sports articles, toys, travel equipment, music and electronics and confectionery.
Interestingly, Dufry says that the food service establishments have been planned together in a specially designed third area of 175sq m which is located between the two shopping areas.
Dufry said: ‘Here customers have the option to relax and enjoy a coffee at Starbucks, try one of the 26 different types and variations of Jos? Cuervo?s tequilas in the tequileria, or refresh from shopping with a cold beer at the Corona beer bar.
‘This new commercial area is currently the largest project being undertaken by the Dufry Group in the Americas, both in terms of expansion and retail operation.’

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