The store openings were celebrated with ribbon cuttings on 17 January.

Duty Free Americas has launched three new speciality retail stores at Dallas Fort Worth International Airport (DFW), including the first travel retail store for Toys“R”Us.

Also unveiled in the trilogy of openings is the retailer’s debut sunglasses store in the US, Shade, as well as the inaugural LEGO store at DFW.

The new shops bring Duty Free Americas’ total store count at the Texas airport to seven.

Plus, the openings coincide with DFW’s 50th anniversary this month.

“We are thrilled to officially open the doors to these three new speciality stores, each offering their own distinct shopping experiences at DFW Airport,” said Joseph Falic, Duty Free Americas Vice President.

“These launches are especially exciting as they come as our friends at DFW Airport celebrate 50 years of excellence in American aviation – a landmark moment in the airport’s history. I would like to congratulate the team on a half-century of distinction.

“We are delighted to be a long-term partner of the airport, and we share a commitment to delivering the best possible experience to our travelling customers. I would also like to thank our partners at Toys“R”Us, Shade and The LEGO Group for their partnership, which allows Duty Free Americas to play a central role in their growth strategy across the region.”

Shade offers an array of lifestyle and luxury sunglasses.

Ribbon cutting ceremonies took place yesterday (17 January 2024).

These were attended Denise Erickson, Vice President, Airport Division at Duty Free Americas, alongside DFW’s Ken Buchanan, Executive Vice President Customer Experience and Revenue Management, Zenola Campbell, Vice President Concessions and Pamela Housley, Concessions Manager.

They were joined by senior executives from the brands, including Iremis Lorenzo, Associate Key Account Manager, LEGO AMS Travel Retail, and Mary Cacciacarne, Head of Global Merchandising of Toys”R”Us/Babies”R”Us at WHP Global.

The new opening marks the first LEGO store at DFW International Airport.

The new stores build welcome variety into the retail offering at the airport, which handles around 73 million passengers each year.

“Toys“R”Us is a storied brand and DFW Airport is excited to be the first airport with the company’s reimagined store,” said Ken Buchanan, DFW’s Executive Vice President for Revenue Management and Customer Experience.

“One of our key focuses is to ensure our customers can enjoy their time while at DFW Airport, and the addition of Toys“R”Us, LEGO and Shade will add to our growing portfolio of exceptional experiences.”

READ MORE: Toys‘R’Us makes airport channel debut in Dallas with Duty Free Americas

READ MORE: Duty Free Americas hosts ‘red carpet’ fragrance showcases at key locations

READ MORE: Duty Free Americas signs DFWC and TFWA anti-illicit trade pact