Duty Free Dynamics is looking to establish Champion stand-alone boutiques in prominent locations.

Duty Free Dynamics (DFD) has announced the addition of the Champion sports apparel brand to its portfolio.

An exclusive partner for Americas travel retail, DFD will distribute a select assortment of Champion core products including the brand’s Reverse Weave Sweats.

The collection also features other Champion best-sellers such as the Classic Heritage shirt and the Jersey Jogger.

To ensure ultimate visibility, DFD’s strategy is to establish Champion stand-alone boutiques in prominent locations and shop-in-shop concepts within the travel retail channel.

In some instances, it will also adapt to operators’ available spaces to create personalised environments.

Jason Restrepo, Category Manager for Apparel, Duty Free Dynamics said: “We are excited to announce our partnership with the iconic Champion brand. This addition to our apparel line-up continues to provide our retail operators with lifestyle products that inspire confidence, inclusiveness and commitment.

“Champion is an authentic brand that is fully in line with the attitude of consumers who seek that distinctiveness for both, everyday and sports activities.”

DFD will distribute a select assortment of Champion core products including the brand’s Reverse Weave Sweats.