Duty Free Dynamics bolsters travel retail portfolio with new toy brands
By Luke Barras-hill |
Duty Free Dynamics (DFD) is to distribute a series of new brands as it expands its reach in the toy category.
The company is introducing ‘Mini Brands’, ‘Mini Toys’, ‘Mini Fashion, ‘Pets Alive’ and ‘Rainbocorns’, all of which are owned by Zuru Toys.
Zuru Toys designs, manufactures, and markets toys and consumer products distributed in 120 countries.
In a statement, DFD said: “DFD is proud of this partnership and honoured to represent Zuru Toys for distribution of their iconic brands within the world travel retail channel.
“Ever focused on growth, Zuru is consistently researching, experimenting and launching new products, as well as partnering with entertainment icons such as Disney, Dream Works, Nickelodeon and Universal Studios, building new generation brands to better serve modern consumers and paving new ways for kids to play.”
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