Duty Free Dynamics relaunches Seiko pop-up with Dufry Group in Mexico

By Andrew Pentol |


The re-launch of the Seiko pop-up took place on Mexico’s Day of the Dead on 2 November 2019.

Panama-based brand distributor Duty Free Dynamics (DFD) re-launched the Seiko pop-up shop in Dufry’s luxury brand store at Mexico City International Airport Terminal 1.

The store’s reintroduction store took place on Mexico’s Day of the Dead (2 November 2019), which is widely celebrated across the country. All visitors received Dead Man’s bread and coffee in a setting provided by DFD.

According to the company, the event attracted more than 300 visitors in eight hours during which in excess of 200 brands and coffees were distributed.

Monica Martinez, Brand Manager Seiko, DFD said: “This launch event was a great way to introduce or reintroduce the Seiko brand to passengers. It a was an experience beyond what the store usually does.”

This year has certainly been a busy one for DFD which revealed in September it had expanded its non-traditional product portfolio. It also added four new brands and three new product categories to its portfolio earlier this year.


All visitors received Dead Man’s bread and coffee at the launch.


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