E. Gluck Corporation has formed a strategic partnership with WITHit, a Las Vegas-based wearable technology accessories designer and manufacturer. 

Founded in 2004, WITHit has amassed a following of consumers attracted to the brand’s style, comfort, performance and durability — particularly when it comes to wearable technology device bands and protection.

WITHit has become one of the largest wearable tech accessory manufacturers in the US. It is also a leading supplier of reading accessories, with a complete line of reading lights and magnifiers. Products are sold in over 8,500 US retail stores.

Bobbie Weichselbaum, CEO of E. Gluck Corporation said: “In WITHit, E. Gluck Corporation has found a younger version of itself. A company driven and guided by its core values and a relentless dedication to customer satisfaction.

“We are excited on a corporate level to be joining forces and even more so, to having these incredible individuals joining our EGC family.”

‘TWO COMPANIES FORGING A BOND’

Adam Gelnick, CFO E. Gluck Corporation added: “On the surface, this deal is simply about two companies forging a bond to build a great business together.

“In actuality, it is a group of incredible individuals with complementary expertise, joining together to create a sum that is greater than its individual parts. This is an ideal that both groups aspire to and together we will hopefully achieve.”

With over 500 million wearable devices in use globally, the acquisition provides international and domestic growth opportunities for E. Gluck and WITHit. It will enable E. Gluck to expand its addressable market, offering both traditional timepieces and fashionable wearable tech accessories.

Anticipating future growth in the global smartwatch market, E. Gluck’s acquisition positions the WITHit brand for expansion by providing access to untapped distribution channels, international expansion opportunities and operational synergies, scale and marketing.

“We are extremely excited to have this opportunity to continue our growth trajectory with E. Gluck,” said David Nelson, CEO of WITHit. “Not only are our companies complementary from a pure business perspective, but E. Gluck and WITHit share core values and culture that make this combination special.”

Phil Grandinetti, CCO of WITHit remarked: “We could not have imagined a better strategic partner than E. Gluck. Together, we are in an even stronger position to provide our customers around the world with innovative products.”

His words are echoed by WITHit COO Bill Devaney: “Bobbie, Adam and the entire team at E. Gluck have been amazing throughout this process and we are thrilled to become part of the family.”

Click here for our recent interview with Rob Robertaccio, Vice President, Global Travel Retail Sales, E. Gluck Corporation.