Senior Vice President General Manager Global Retail Andrea Dorigo reports to Global President Travel Retail and Retail Development Olivier Bottrie.

The Estée Lauder Companies (ELC) has announced that two industry leaders have joined in brand and retail roles.

Effective 20 February, April K Anslinger has assumed the role of Senior Vice President/General Manager Aveda – North America, reporting directly to President North America Chris Good, with a matrix reporting line to Senior Vice President Global General Manager Aveda Barbara De Laera.

In addition, Andrea Dorigo has assumed the role of Senior Vice President General Manager Global Retail, reporting to Global President Travel Retail and Retail Development Olivier Bottrie, effective 27 February.

Anslinger arrived from Schwan Food Company where she served as Chief Growth Officer since 2016. Previously, she served as Global Brand Leader Herbal Essences at Procter and Gamble, where she spent 15 years working across different positions in its hair care division.

OPTIMISING GROWTH POTENTIAL

At ELC, Anslinger will be responsible for optimising Aveda’s growth potential in North America. She will lead a team of executives to develop and execute Aveda’s North America go-to-market strategy – overseeing North America marketing, retail and field sales and education.

Her role will include driving strategy for Aveda’s retail channels, including salons and spas, experience centers, online and omnichannel.

April Anslinger is responsible for driving Aveda’s growth potential in North America.

She will also lead the brand’s digital marketing and social media strategies in North America and further drive consumer engagement across all touchpoints.

Good said: “April is an inspiring leader with an exceptional ability to build and grow brands and drive innovation. Her deep expertise in hair-care and experience shaping winning go-to-market and retail channel strategies position her well to take on this important role for the company and our North America business.”

Meanwhile, Dorigo who recently served as CEO of Pirch Inc, a retail disruptor in the home appliance category and previously as President of Luxottica Group division Oakley Inc, will be responsible for leading strategies to drive profitable growth.

This includes increasing opportunities to strengthen consumer coverage, unleashing the potential of omnichannel and fostering innovative thinking, from new formats to consumer experience.

He will also work with brands, regions, functions and affiliates to ensure retail operational efficiency.

Bottrie commented: “Andrea’s deep experience managing complex global teams, his ability to drive innovative thinking and disruptive growth models and proven effectiveness at brand building and brand expansion ideally position him to lead our retail transformation towards new retail at the global level.”