Ferrero targets Summit of the Americas with biscuit and tablet innovations

By Kristiane Sherry |


Ferrero is focusing on tablets and biscuits at IAADFS.

Confectionery supplier Ferrero Travel Market is heading to IAADFS Summit of the Americas next month with a focus on innovations within the biscuit and tablet categories.

The event takes place from 18-21 April at West Palm Beach, Miami, when Ferrero will demonstrate how its latest releases have already driven sales in other travel retail markets globally. It is exhibiting at the Otis McAllister booth #419.

According to the supplier it is experiencing “impressive growth” across the Americas, driven in part by strong performances in holiday and leisure destinations.

Mexico is performing above levels seen pre-pandemic, with growth potential identified across Panama, Latin America and the West Coast, as key Asian markets recover.

During the IAADFS show it will draw attention to the under-developed biscuit category in the channel, through innovations from Kinder and Nutella.

Under the La Biscotteria brand, Ferrero has launched three new products: Kinder Cards T(2×3), and Nutella Biscuits T12 & T22.

Kinder Cards and Nutella Biscuits have both already benefited from limited exposure in selected European domestic markets. 

Shoppers have responded positively, leading to Fererro rolling the lines out across airports, border stores and on ferries as a snack item for adults and younger travellers.

Treat-sized packs

Following its launch into GTR last year, Ferrero Rocher Tablets are available in three variants: milk, dark 55% cocoa, and white. 

At IAADFS, the company will highlight how the offering can engage shoppers with sharing- and treat-sized packs. The three flavours available in GTR contain 3x90g tablets. 

The biscuit range will be available in US duty free from March, with Ferrero Rocher tablets following in May.

Kinder and Nutella are key focuses in GTR

“The Americas is a key market in this industry and has been an engine room for growth in travel retail in the wake of the pandemic,” said Sergio Salvagno, General Manager of Ferrero Travel Market.

“We are very pleased to be attending the Summit of the Americas with our valued partner Otis McAllister.

“Shoppers in the Food & Confectionery category today are looking for new and exciting ways to treat themselves and their loved ones and we are proud to be supporting our partners with the roll-out of our biscuit and tablet ranges, which have already proven themselves as generators of growth in this market.”

Speaking last year, Ferrero Travel Market General Manager Sergio Salvagno said a top ambition for the business is increasing the circularity of its packaging without neglecting other relevant environmental impacts.


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