Flemingo’s new $3m Salvador store

By Doug Newhouse |

Flemingo international has opened duty free arrival and departure stores at the International airport of Salvador Deputado Luís Eduardo Magalhães in Brazil.


The fast-growing retailer won the 10-year concession last year and estimates it will generate sales of more than $200m over the total contract period.


The operation covers a total area of more than 700sq m, featuring both core and other duty free categories, including electronics, gifts, accessories, sunglasses, watches, etc., ‘catering to different tastes and budgets’.


Flemingo said: “The majority of the international passengers travelling to this third most populous city are Brazilians who have a huge propensity to spend. The city is well placed for tourism growth, given the world UNESCO heritage site tag, many other tourist attractions, as well as the entry of new airlines and new travel routes – with it being one of the host cities for the World Cup and the forthcoming Olympics.



The perfume and cosmetics section at the new store.




“Flemingo has invested over $3m in this project to deliver high standards of retail and has focused all its efforts in creating a world-class store complimenting the location and beauty of Salvador and giving it a sense of place.”


The company describes itself as ‘an emerging market specialist’ and has long regarded LATAM as an ideal location for expansion and not just with duty free, but convenience as well as F&B in all travel retail channels. Flemingo says Brazil in particular is seeing major investment in its airports and alongside booming passenger numbers, there are opportunities in both retail and catering as standards improve.


Atul Ahuja, Group CEO and majority shareholder said: “We are delighted to launch our first operation in Brazil and we look forward to having a presence, not only in duty free, but duty paid and food and beverage. Brazil’s aviation sector has substantial growth planned and with further privatization, we see it as one of the most exciting markets to be entering.”


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