Floripa ‘answered demands for popular brands’

By Luke Barras-hill |

Entry-Floripa-newterminalFlorianópolis International Airport responded successfully to passengers’ calls for a more eclectic local, national and international product mix, Floripa Airport CEO Tobias Markert has told TRBusiness.

As reported, Floripa Airport has revealed a lineup of 35 brands including Dufry and Hudson due to begin leases at the R$550m ($134.1m) passenger terminal and R$20m Boulevard 14/32 following the conclusion of one of Brazil’s biggest commercial tenders. Both open in October .

Contracts for 12 of the 16 retail shops available have been negotiated as part of a wider commercial spread covering 62 units. These consist of shops, restaurants, services and advertising across both developments. Of that total, 51 (94%) have now been filled.

Markert-CEO-Floripa-presentation

Tobias Markert, CEO, Floripa Airport presents the brand mix during a recent briefing. The operator says all contracts include pricing practices akin to those at shopping malls in town and Floripa is working hard with its partners to ensure accessibility. Source: Floripa Airport/Jose Somensi.

KEEN ‘TO AVOID HIGH MAGS’

Markert says he is pleased with the mix of ‘long-awaited popular brands’ procured by the airport. He said: “It was our wish to bring […] international brands that many are asking for, but at the same time offering a sense of place only local brands can do at the quality and authenticity that we would like.

“We believe in developing an airport that brings together a mix of attractive brands, thus contributing to implement an innovative vision of airport operations in Brazil. The idea is to make the airport ‘a place to be’ – where people wish to spend their time, rather than just a place for passengers to travel to and from.”

The airport declined to provide further detail on the Dufry and Hudson contracts, including the duration and precise financial terms, with Markert merely stating: “The brands we chose are those that best meet the expectations of our users.

Render-Boulevard1432

Four retail spaces across the new terminal and Boulevard 14/32 (pictured) are still open for negotiation. Source: Floripa Airport/Ricardo Wolffenbüttel.

“But in general, we believe in sharing the risk as well as the success with our partners. We want to avoid high minimum guarantees where we can, because especially in a location like ours where business is seasonal, the concessionaire needs space to breath even if business is slower.

“At the same time, revenue participation needs to be fair but such that we both profit when things go well.”

Click here for more detail on the tender results

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